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Strategy
and marketing plans Analyzing your audience, exhibit history,
competitors, and product shapes our recommendations for event marketing
opportunities.
Pre-event management
and promotions
Maximizing event impact and attendance before the show begins.
Event
design and management Integrating strategy with innovative
design and on-site execution to inspire your audience.
Exhibit and logistics
management Innovating tradeshow solutions that are reliable and cost-effective.
Post-event marketing
and follow-up Extending the
message beyond your event
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Strategy
and marketing plans
- Identify existing customer needs and perceptions
- Translate your brand to your target audience
- Recommend specific event marketing solutions
Pre-event
management and promotions
- Prepare event and tradeshow timelines
- Manage pre-show promotion and direct mail/email campaign
- Customize staff training
- Recommend appropriate sponsorship opportunities
Event
design and management
- Develop interactive solutions to presenting information, persuading
your audience, and moving them to action
- Coordinate venue selection
- Negotiate with vendors for best pricing
- Create interactive presentation
- Coordinate speakers
- Design invitations
- Script writing
- Actors/multimedia presentations
- Manage stage design and fabrication
- Coordinate event logistics including: venue selection, show services,
registrations, live presentations, theatrical lighting
- Direct graphic design and production
- Select giveaway/promotional item
- Develop take away collateral
- On-site event management
- Oversee catering needs
Exhibit
and logistics management
- Manage the process of new design/build, or re-fabrication of existing
tradeshow properties
- Coordinate tradeshow logistics including: booth space selection,
transportation, I&D, show services, live presentations, theatrical
lighting
- Plan and implement sales kick-off meeting/strategy
- Customize lead generation fields
- Direct graphic design and production
- Select giveaway/promotional item
- Develop in-booth collateral
- Create video/DVD demo or portfolios for in-booth demonstration
- On-site event management
Post-event
marketing and follow-up
- Create post-show lead follow-up timeline and grid
- Provide post-show lead “tickler” emails
- Staff survey
- Wrap-up meeting and evaluation
- Create post-show direct email marketing campaign to attendees, existing
and potential clients
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